LINKTIONARY

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About Section (Your Story)

Definition

A short story about your work, skills, and goals on your LinkedIn profile. It is in the 'About' section.

The About section is a good place to tell people who you are and what you can do. You have 2,600 letters for a personal profile, and 2,000 for a company page. Use good words to help people find you.

Usage

Use the About section to get clients, jobs, and good links. Show your skills and what you want to do.

Tips

  • Start strong: Get people to read with a good first sentence.
  • Show your skills: Say what you can do and what you have done. Use numbers if you can.
  • Know who you are talking to: Change your About section for the people you want to meet.
  • Use good words: Use words that people use in your field. This helps people find you.
  • Tell people what to do: Ask them to connect, visit your site, or learn more.
ProfileShort StoryYour BrandLinkedIn HelpGood ValueGood WordsKeywords

Article (Share Long Stuff)

Definition

LinkedIn lets you write articles, like blog posts. You can share long content with your network.

Articles can be up to 120,000 letters long and are found by Google. But articles don't get seen as much as short posts.

Usage

Use LinkedIn articles to share what you know. This helps you become a leader in your field.

Tips

  • Talk about one thing: Pick a thing that your people want to read and that you know about.
  • Write good content: Share ideas and help that people can use.
  • Help Google find you: Use good words in your title, headings, and text.
  • Share your article: Share your article with your network and in LinkedIn groups.
  • Talk to people: Reply to comments and questions.
LongContentSEOLinkedIn ArticlesThought Leader

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Carousel (PDF Document Post) (Visually Engaging Content)

Definition

Posting a document with videos to be engaging

Share and engage by compelling way.

Usage

Attention and effectively.

Tips

  • High quality
  • Compelling Story
  • Concise
VisualsContentEngagementLinkedIn CarouselVisual StorytellingInteractive Content

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Document Post (Share Files)

Definition

Share files like PDFs.

More fun than normal posts.

Usage

Share reports and guides.

Tips

  • Make it work on phones.
  • Use pictures.
  • Tell people what to do.
DocumentsPDFsShareLinkedIn ContentContent DeliveryInteractive Content

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Poll (Engagement Post)

Definition

Questions with up to 4 answers.

Allows for quick engagement through votes and facilitates market research by providing insights into one’s audience, while also allowing for lead collection from voters.

Usage

Easy to find enagement through polls.

Tips

  • Make sure the answers have variety.
  • Ask questions that have multiple options.
  • Use polls to find out what the user wants.
AnswersQuestionsEngagemntPollEngagement PostSurvey

Post impressions (Reach)

Definition

Graph Chart to acess the reach.

Accessed through the graph chart.

Usage

Is to see how many people have seen the post

Tips

  • Estimate how many see your post.
  • Can see what is popular and what to aim for.
  • Good metric to see how to improve.
PersonalImpressionsDisplayedPost ImpressionsReachViews

Profile video (cover story) (Short Video Intro) - Discontinued

Definition

Video in profile - now discountinued.

No functionality for the Profile Videos.

Usage

Was a great tool.

Tips

  • Tool is not available
  • Check for future use
  • Was good when there
VideoProfileDiscontinuedProfile VideoCover StoryShort Intro

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Text-only post (Quick Updates)

Definition

Text that shows updates on Home Feed.

Text-only post is on the home feed.

Usage

Easy to read.

Tips

  • Text is simple
  • Form is shorter
  • Home Feed updates with help.
TextShort-FormSimpleText-Only PostQuick UpdatesHome Feed Content

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