Definition

A short story about your work, skills, and goals on your LinkedIn profile. It is in the 'About' section.

The About section is a good place to tell people who you are and what you can do. You have 2,600 letters for a personal profile, and 2,000 for a company page. Use good words to help people find you.

Usage

Use the About section to get clients, jobs, and good links. Show your skills and what you want to do.

Tips

• Start strong: Get people to read with a good first sentence.
• Show your skills: Say what you can do and what you have done. Use numbers if you can.
• Know who you are talking to: Change your About section for the people you want to meet.
• Use good words: Use words that people use in your field. This helps people find you.
• Tell people what to do: Ask them to connect, visit your site, or learn more.